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Place Brand Researchers

Discover insights from leading academics in place branding through our interviews with place brand researchers. Interviewees are selected via peer nomination, ensuring expertise and relevance in the field.

Interviews

Dominic Medway on City Marketing and the Future of Town Centres in the UK

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Dominic Medway of Manchester Business School discusses the role of city marketing and place branding in the repositioning of town centres in the UK.
Interviews

Björn P. Jacobsen on Inter-Regional and Cross-Border Place Branding in Europe

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Björn P. Jacobsen of Stralsund University in Germany discusses the benefits and challenges of interregional and cross-border place branding in Europe.
Interviews

Hume Johnson on Brand Jamaica and Nation Branding in the Americas

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Hume Johnson in this interview discusses Brand Jamaica, nation branding challenges and destination branding in the Americas.
Interviews

Irina Shafranskaya on City Happiness and Place Branding in Russia

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Irina Shafranskaya shares her thoughts on city branding practice in Russia, current place branding trends, city happiness and sustainable urban development.
Interviews

Statia Elliot on the Evolution of Destination Marketing and DMOs

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Statia Elliot from the School of Hospitality, Food & Tourism Management at the University of Guelph in Canada, discusses the evolution of destination marketing, DMOs and the importance of place branding.
Interviews

Oliver Zöllner of Stuttgart Media University on Place Branding in Germany

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Oliver Zöllner, Professor at Stuttgart Media University in southwest Germany, offers a down-to-earth, slightly critical view on place branding.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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