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Place Branding

Conferences

Insights and Highlights from City Nation Place Global 2023

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Explore key insights from City Nation Place Global 2023 on place branding strategies, industry shifts, and award-winning campaigns.
Research Updates

Knowledge Update: The Latest in Place Branding, Sports, and Pandemic Diplomacy Research

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Research insights on leveraging sports, cultural events, and pandemic diplomacy for effective place branding and public engagement.
Case Studies

The ‘Little Tasmanian’ Initiative: Integrating Literacy with Place Branding

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Discover 'Little Tasmanian': A Brand Tasmania initiative bridging literacy enhancement with strategic place branding objectives.
Conferences

Place Branding in Times of Crisis and Uncertainty: Insights and Highlights from the IPBA Conference 2023

Florian Kaefer -
Explore insights and highlights from the IPBA Conference 2023 in Helsingborg, Sweden, on "Place branding in times of crisis and uncertainty."
Interviews

Gwen Zuring on Brabant Place Brand Management Strategies

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How Brabant in the Netherlands approaches regional branding and place brand management: interview with Gwen Zuring.
Insights & Advice

Shopping Centers: Opportunity for Community Development?

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How can shopping centers support place branding and strengthen community identity? Expert panel of city specialists share their thoughts.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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