Maria Hardenberger Sverka of Copenhagen Capacity on branding the Greater Copenhagen Region through governance, credibility, and everyday quality of life.
An interview with Viriya Taecharungroj on innovation, technology and place branding, and how universities, talent and innovation systems shape the competitiveness of cities and region
How are places being judged in 2026? Explore global views on shifts in evaluation, trust, perception, and the growing role of evidence, experience, and governance.
What will define place branding in 2026? Global experts share their views on key trends shaping cities, regions, and nations. From promotion to proof and lived experience.
Place branding is no longer broadcast-led. Cultural interoperability explains how places stay relevant in a social-first, AI-mediated world. Contribution by Sara Seif Ibrahim.
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