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Place Branding

City Profiles

Zürich City Performance, Brand Strength and Reputation

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Zürich: how attractive for investors, talent, businesses and visitors? Overview of latest rankings and studies on Zürich's economic performance, its livability, sustainability, appeal for digital nomads, brand strength and reputation.
Interviews

Gwen Zuring on Brabant Place Brand Management Strategies

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How Brabant in the Netherlands approaches regional branding and place brand management: interview with Gwen Zuring.
Expert Advice

Shopping Centers: Opportunity for Community Development?

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How can shopping centers support place branding and strengthen community identity? Expert panel of city specialists share their thoughts.
Expert Advice

Unlocking Public Value: How Privately Owned Place Brands Empower Thriving Communities

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Discover the potential value that privately owned place brands can bring to communities. Insights shared by our expert panel.
Expert Advice

The Winning Formula: How Government and Property Developers Collaborate for Successful Place Branding

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Collaboration between government and property developers in place branding: Discover the benefits to shape vibrant, successful places.
Expert Advice

Private Property Developers vs. Government Entities: Who Is Better at Place Branding?

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Discover the strengths of private property developers vs government entities in creating strong place brands, according to industry experts.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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