reputation
The reputation of places such as cities, regions, destinations – but also neighborhoods or city regions – is gaining importance due to a increasingly globally connected world. Find below latest reputation insights and rankings revealing the (brand) perceptions of cities, regions, countries, nations and destinations.
The Value of Fluid and Dense Place Brandscapes
How fluid and dense place brandscapes can support city brand co-creation - Amelia Green of Griffith University (Australia) investigates.
Event Highlights: London Nation Brands Forum 2016 by Brand Finance
Samantha North shares key insights from Nation Brands Forum 2016 in London, hosted by Brand Finance.
On the Branding and Reputation of Islands
Guest author Godfrey Baldacchino offers an appeal to consider adding islands to a privileged focus of place branding. After all, cities, regions, destinations and nations...
Media Coverage of Clean, Green and 100% Pure New Zealand
Summary of research conducted for assessing place brand credibility in the case of 'clean, green' and '100% Pure' New Zealand destination brand positioning.
Place Brand Credibility: Example New Zealand
When place brand credibility and legitimacy are challenged: learn about the case of 'clean, green' and '100% Pure' New Zealand.
Origins and Meaning of ‘Clean, Green’ New Zealand
In this example of country reputation, learn about the origins and meaning of 'clean, green' New Zealand, and how this place myth has shaped the country's brand positioning, its image and national identity.