reputation
The reputation of places such as cities, regions, destinations – but also neighborhoods or city regions – is gaining importance due to a increasingly globally connected world. Find below latest reputation insights and rankings revealing the (brand) perceptions of cities, regions, countries, nations and destinations.
Origins and Meaning of ‘Clean, Green’ New Zealand
In this example of country reputation, learn about the origins and meaning of 'clean, green' New Zealand, and how this place myth has shaped the country's brand positioning, its image and national identity.
Book Review of Places: Identity, Image and Reputation by Simon Anholt
Review of the book Places: Identity, Image and Reputation by Simon Anholt. Summary of key points and the author's view on place branding.
Why Social Media Buzz Cannot Replace Place Branding
Back in 2013, Robert Govers published an interesting blog post on the now inactive Placebrandz website, in which he reflected on an exchange of ideas and arguments regarding social media and place branding that followed a conference. The post offered valuable insights, well worth sharing.
Country Reputation: Sweden Tops 2016 RepTrak Ranking
2016 RepTrak Ranking: Sweden tops annual Country Reputation survey by Reputation Institute. Learn how this perception study works and which countries benefit from a favorable image abroad.
Major Sporting Events and Place Reputation: Why did Brazil Miss the Shot?
Major sporting events and the reputation of Brazil are the topic of this guest post by Professor Marco Ocke, Researcher and Advisor in Place Marketing at the School of Business and Economics, University of Sao Paulo.
Albert Salman on Green Destinations and Sustainable Tourism Leadership
Albert Salman explains what makes a destination "green", its benefits and challenges, and how the new Green Destinations initiative supports the sustainable development and management of tourism destinations.