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South America

South America: place brand insights, examples and thoughts on the reputation of places in South America, such as Colombia, Argentina, Brazil, Peru, Chile or Uruguay.

Country Reports

Uruguay a Good Place to Live, Invest or Visit? Country Report

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Uruguay: how attractive for visitors, investors, international talent? Answers to those and similar questions in this Uruguay country report, featuring general information and in-depth interviews with government officials, investors, entrepreneurs and producers.
Interviews

Myriam Gómez of Marca Chile on Country Branding Strategies

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Myriam Gómez in this interview discusses Chile's approach to country branding and illustrates how Marca Chile collaborates with the nation's economic development agency and its diplomatic missions.
Interviews

Larissa Perdomo on Brand Uruguay and Country Branding

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Interview with Larissa Perdomo, Director of Country Brand Uruguay XXI, on Brand Uruguay and how the South American nation approaches country branding.
City Profiles

Medellín City Performance, Brand Image and Reputation

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Medellín city performance, brand image and reputation, according to international indices and studies on livability, environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.
Destination Profiles

Destination Check: Current State of Tourism Sustainability in Brazil

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Destination Check Brazil: Tourism and sustainability experts share their thoughts on the current state of sustainable tourism in Brazil, South America.
Uncategorized

Brazil, Olympics, Media Representation: Wild Like the Jungle?

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Brazil place brand expert Caio Esteves reflects on stereotypical media representations, the country image of Brazil and the country's unconsolidated national identity.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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