Interview: Magdalena Florek on City and Destination Marketing in Poland

Today we’d like to introduce you to Magdalena Florek, a place marketing and branding researcher, and co-founder of the Best Place Institute in Warsaw, Poland.

Learn about:

  • How marketing goals tend to be unskillfully set and loosely defined;
  • The difference between place branding, place marketing and place management, and why they are all interconnected;
  • The key issues with measuring place brand equity and the success of place marketing initiatives;
  • Why implementation is the most difficult phase of the place marketing process;
  • The current state of place marketing in Poland and other Central/Eastern European countries;
  • How and where to find suitable place branding specialists.
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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!