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Poland

Insights and thoughts on the nation branding, country image and national reputation of Poland:

Country Profiles

Poland Country Performance, Nation Brand Strength and Reputation

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Poland: its economic performance, country brand strength and reputation, according to studies measuring economic competitiveness, livability, soft power and sustainability.
Expert Advice

Place Brand Trigger Explained – TPBO Strategy Innovation Lab

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Piotr Lutek of Synergia place marketing agency in Lublin, Poland, introduces us to the Place Brand Trigger approach to place branding.
Interviews

Piotr Lutek on Place Branding in Poland: Challenges, Success Strategies and Trends

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Piotr Lutek of Synergia in Lublin in this interview discusses the current state of place marketing and branding in Poland and Eastern Europe, and shares his thoughts on city branding trends, challenges and success strategies.
Interviews

Marta Hereźniak on Place Brand Effectiveness Measurement and How to Involve Stakeholders

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Marta Hereźniak in this interview discusses place brand effectiveness measurement, stakeholder engagement, place brand identity and city branding in Central and Eastern Europe.
Interviews

Adam Mikolajczyk of Best Place Institute on Meaningful City Branding

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Adam Mikolajcyk of the Best Place Institute in Poland shares his thoughts on the country's nation brand and the current state of city branding practices in Central and Eastern Europe.
Expert Advice

Current State of Place Branding Practice in Europe

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Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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