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Poland

Insights and thoughts on the nation branding, country image and national reputation of Poland:

Interviews

Mariusz Sagan on Shaping Lublin: Innovative Strategies for a Dynamic City Brand

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Discover how Mariusz Sagan is driving Lublin’s development and growth through innovative strategies and collaborations in our interview.
City Showcases

Lublin: Poland’s Hub of Culture and Innovation

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Discover Lublin, Poland's vibrant city of culture and innovation. Explore its unique identity, economic growth, and strategic initiatives.
Country Profiles

Poland – Economic Performance, Sustainability, Country Brand Strength and Reputation

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Discover how Poland ranks in terms of economic competitiveness, sustainability, country brand strength and reputation.
Insights & Advice

Place Brand Trigger Explained – TPBO Strategy Innovation Lab

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Piotr Lutek of Synergia place marketing agency in Lublin, Poland, introduces us to the Place Brand Trigger approach to place branding.
Interviews

Piotr Lutek on Place Branding in Poland: Challenges, Success Strategies and Trends

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Piotr Lutek of Synergia in Lublin in this interview discusses the current state of place marketing and branding in Poland and Eastern Europe, and shares his thoughts on city branding trends, challenges and success strategies.
Interviews

Marta Hereźniak on Place Brand Effectiveness Measurement and How to Involve Stakeholders

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Marta Hereźniak in this interview discusses place brand effectiveness measurement, stakeholder engagement, place brand identity and city branding in Central and Eastern Europe.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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