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Poland

Place Brand Trigger Explained – TPBO Strategy Innovation Lab

Piotr Lutek of Synergia place marketing agency in Lublin, Poland, introduces us to the Place Brand Trigger approach to place branding.

Piotr Lutek on Place Branding in Poland: Challenges, Success Strategies and Trends

Piotr Lutek of Synergia in Lublin in this interview discusses the current state of place marketing and branding in Poland and Eastern Europe, and shares his thoughts on city branding trends, challenges and success strategies.

Poland Country Performance, Nation Brand Strength and Reputation

Poland: its economic performance, country brand strength and reputation, according to studies measuring economic competitiveness, livability, soft power and sustainability.

Marta Hereźniak on Place Brand Effectiveness Measurement and How to Involve Stakeholders

Marta Hereźniak in this interview discusses place brand effectiveness measurement, stakeholder engagement, place brand identity and city branding in Central and Eastern Europe.

Adam Mikolajczyk of Best Place Institute on Meaningful City Branding

Adam Mikolajcyk of the Best Place Institute in Poland shares his thoughts on the country's nation brand and the current state of city branding practices in Central and Eastern Europe.

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