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Best Place Institute

2015 Place Management & Branding Conference, Poznan

Preview and programme of 2015 Place Management and Branding conference in Poznan, Poland, featuring a Who is Who of place branding researchers worldwide.

Magdalena Florek on City Branding and Destination Marketing

Magdalena Florek, co-founder of the European Best Place Marketing Institute in Poland, discusses city branding, destination brands and country reputation.

7 Place Branding and Marketing Research Priorities for 2015

Overview of the seven place branding and marketing research priorities identified by the Best Place - European Place Marketing Institute.

Thoughts on 2015 Place Marketing and Branding Manifesto

Spot on: 2015 Place Marketing and Branding Manifesto by Best Place Institute & leading place branding scholars and experts: definitions, concepts, goals.
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