Place Branding Examples

Explore our case studies and examples of place branding – placemaking and place marketing – for insights and examples of best practices. Discover expert advice on overcoming common challenges and what it takes to succeed.

Interviews

Xavier Suñol Ferrer of Barcelona City Council on Tourism and Sustainability

Editorial Team -
Xavier Suñol Ferrer of Barcelona City Council on 30 million visitors a year, suspending accommodation licences, and measuring success by resident perception surveys.
Place Branding Examples

How to Brand a New Housing Development: Case Study Hudson Woods, New York

Editorial Team -
Case study by NYC-based Studio Sanderson on how to brand a housing development and create a sense of place, example Hudson Woods, New York.
Place Branding Examples

How to Change a Destination Name: Case Study Lane County, Oregon (USA)

Editorial Team -
Case study on how to change a destination name: from Lane County to Eugene, Cascades & Coast - by city branding expert Bill Baker, Oregon (USA).
Place Branding Examples

How to Develop a City Brand Strategy – Example Mississauga in Canada

Editorial Team -
Get behind-the-scenes information and useful insights into how to develop a city brand strategy in this case study on the city branding of Mississauga in Ontario, Canada.
Place Branding Examples

Place Branding Case Study: Developing a Brand Strategy for London Bridge, UK

Editorial Team -
Case study on the brand development for the London Bridge neighborhood, by place branding strategy consultant Malcolm Allan and Place Marketing Manager Donald Campbell.
Interviews

Christopher Luxon on Destination Branding Success And the Role of National Carriers Like Air New Zealand

Editorial Team -
Air New Zealand CEO Christopher Luxon discusses the national carrier's role in communicating New Zealand's destination branding, and the country-of-origin benefits.
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