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CATEGORY

Case Studies

Read the following case studies on place branding and marketing for insights and examples of best practice: expert advice on how to overcome frequent challenges and what it takes for successful city branding, destination branding or the branding of countries and regions.

Case Studies

Rebranding Barcelona as City for Business, Talent and Innovation: City Branding Case Study

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City branding expert Juan Carlos Belloso in this case study reflects on Brand Barcelona and its rebranding as city of talent, entrepreneurship and innovation.
Case Studies

Destination Branding Case Study: Rebranding Tillamook County, Oregon

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Destination branding case study by Bill Baker with details on place branding strategy and approach used for Tillamook County in Oregon, USA.
Case Studies

City Branding Case Study: How Branding Strategy Helped Improve Downtown Dublin

TPBO -
Case study by Niall Corcoran of Creative Inc on the city branding of Dublin, Ireland. Good example for branding as strategy for inner city development.
Case Studies

How to Develop a City Branding Strategy: Example Cork, Ireland

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City branding case study on Cork in Ireland - a step by step example of creating and executing a city brand strategy by the branding expert, Malcolm Allan.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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