Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

How to Build Successful Place Brand Relationships in 3 Steps: Tips for Place Branders and Marketers

Editorial Team -
“What is a mother?” asks Clotaire Rapaille, the famous marketing consultant. He, then, answers by quoting the French anthropologist Claude Lévi-Strauss: “A mother is...
Insights & Perspectives

Vadim Volos on Country Brands, National Image and Tracking Reputation

Editorial Team -
Vadim Volos, Global Director of the Anholt-GfK Nation Brands Index, in this interview reflects on country brands, national image and how the Good Country Index complements GfK's annual nation brand perception survey.
Insights & Perspectives

How to Maintain Established Place Brands?

Editorial Team -
International place branding expert panel shares advice on how to maintain established place brands, with insights into 'second phase' place branding issues and priorities.
Insights & Perspectives

How’s Life: OECD 2017 Study Findings, Trends and Well-Being Challenges

Editorial Team -
How's Life 2017 OECD study author Carrie Exton shares key findings on citizen well-being in leading countries around the world and outlines trends and challenges to overcome.
Insights & Perspectives

Sustainable Tourism Index Reveals Countries Leading in Destination Sustainability

Editorial Team -
Sustainable Tourism Index: country destinatins leading in sustainability, according to research by the Economist Intelligence Unit.
Insights & Perspectives

4 Factors Influencing Place Branding Practice in 2018: New Markets, Niche Consumers (Part Four)

Editorial Team -
Focus on new markets and niche consumers is one of the main trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers.
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