Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

4 Factors Influencing Place Branding Practice in 2018: Digital R-Evolution (Part Three)

Editorial Team -
Digital r-evolution is one of the main factors and trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers.
Insights & Perspectives

4 Factors Influencing Place Branding Practice in 2018: Changing Role of Branding (Part Two)

Editorial Team -
The changing role of branding, according to our panel of place brand researchers, advisors and managers, is one of the main factors and trends likely to influence place branding practice in 2018.
Insights & Perspectives

4 Factors Influencing Place Branding Practice in 2018: Macro Trends and Drivers of Change (Part One)

Editorial Team -
Summary of expert views on the main factors and trends likely to influence place branding practice in 2018. First post of a series of four.
Insights & Perspectives

How Gamified Placemaking Can Reconnect Us with Cities

Editorial Team -
Gamified placemaking is the focus of this post by Günter Soydanbay: a reflection on how we build and organize our cities, how we lost the genius loci, the send of city, and how placemaking strategies can help us reconnect with our urban environment.
Insights & Perspectives

Good Country Index 2017 Findings: Simon Anholt on Good Country Leaders and Laggards

Editorial Team -
Good Country Index 2017 ranking results: Simon Anholt shares his thoughts on the latest Good Country study, the leaders, laggards and broader implications.
Insights & Perspectives

Which Are the Main Challenges Threatening Place Branding Success?

Editorial Team -
Which challenges do place brand management teams frequently face? Place branding expert panel identifies four issues likely to threaten place brand success.
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