Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

3 Key Insights from Innovation Cities Index 2016-2017

Editorial Team -
Christopher Hire of Australian consultancy 2thinknow shares three crucial insights and lessons for cities from the Innovation Cities Index 2016-2017.
Insights & Perspectives

Brand Urbanism: Building Sustainable Partnerships Between Brands and Cities

Editorial Team -
City brand advisor Rinske Brand introduces us to the concept of brand urbanism and illustrates how it has been employed by cities such as London, Madrid, Manila and Ghent. Learn about the opportunities and risks of city-brand collaboration.
Insights & Perspectives

Place Branding Examples – How to Do It

Editorial Team -
Explore global place branding examples and discover strategies for brand development, management, monitoring, and stakeholder engagement.
Insights & Perspectives

How to Develop an Innovation Placemaking Strategy in Five Simple Steps

Editorial Team -
Christopher Hire of 2thinknow consultancy has five tips for developing an Innovation Placemaking Strategy, offering Melbourne, Dubai and Singapore as examples.
Insights & Perspectives

On Place as Society of Brands and How to Maneuver Place Brand Crowds

Editorial Team -
In this guest post, Sikko Baltus of HubTownCity examines the nature and purpose of brands. He introduces us to the idea of Place as a society of brands, and tells us how to benefit from brand crowds.
Insights & Perspectives

How to Measure Return on Investment of Sustainability in Destinations

Editorial Team -
Irene Lane explains how to measure the return on investment (ROI) and economic value of sustainable tourism, using Ireland as destination example.
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