Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

Jeremy Tamanini on the Green Economy, Sustainability and Country Reputation

Editorial Team -
Jeremy Tamanini shares his thoughts on the Green Economy, sustainability performance and the implications for city competitiveness and country reputation.
Insights & Perspectives

Cities of Influence: Talent Attraction Winners and Priorities in Europe

Editorial Team -
Roger Hobkinson of Colliers International discusses European cities, talent attraction leaders and the priorities for city developers and brand managers.
Insights & Perspectives

4 Things Australia Can Teach Asia in City Branding – And Vice Versa

Editorial Team -
Christopher Hire on city branding and urban development in Australia and Asia, and what Australian and Asian cities can learn from each other.
Insights & Perspectives

How to Communicate Your Innovation City Brand in 5 Steps

Editorial Team -
How to communicate your innovation city brand in five simple steps - city marketing expert advice by Christopher Hire of 2thinknow consultancy.
Insights & Perspectives

World Happiness Report 2017: In Which Countries Live World’s Happiest People?

Editorial Team -
According to the World Happiness Report 2017, people in Norway feel the happiest, closely followed by Denmark, Iceland and Switzerland.
Insights & Perspectives

Current State of Place Branding Practice in Europe

Editorial Team -
Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.
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