Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

How to Measure Return on Investment of Sustainability in Destinations

Editorial Team -
Irene Lane explains how to measure the return on investment (ROI) and economic value of sustainable tourism, using Ireland as destination example.
Insights & Perspectives

Country Reputation: Key Findings Anholt-GfK Nation Brands Index 2016

Editorial Team -
Results of the Anholt-GfK Nation Brands Index 2016 are in: learn about the survey's key findings and how country perceptions changed since last year.
Insights & Perspectives

Brand China: The Chinese Dragon – Benign or Enflamed?

Editorial Team -
Do we visualize Brand China as a success story that has cleverly packaged its brand power? Aparna Sharma on China's nation branding and country image.
Insights & Perspectives

Public-Private Spaces: How Cafés Could Inspire Place Branding

Editorial Team -
Amelia Green explores how cafés, dancing the divide between private and public space, could inspire place branding in Australia and beyond.
Insights & Perspectives

7 Deadly Problems of Place Branding Projects: Lessons from Guadalajara

Editorial Team -
Guadalajara, Mexico’s second-largest city, recently launched its new brand, only to experience significant public backlash. Gunter Soydanbay offers seven reasons why the city branding project is likely to fail, and how it could be saved.
Insights & Perspectives

The Beauty of the Less Significant — City Branding by Other Means

Editorial Team -
Christopher Hire calls for city branding which is playful, light and experimental. Learn from giants like Paris, or minnows in Japan.
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