Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

7 Golden Rules for Marketing Sustainable Destinations

Editorial Team -
Jeremy Smith shares seven golden rules for marketing sustainable destinations - essential advice on how to communicate sustainability in travel and tourism.
Conferences

Recap City Nation Place Forum 2016 – Insights for Place Brand Professionals

Florian Kaefer -
Learn about key place branding insights, examples and global trends in this recap of the City Nation Place Forum which took place in London, November 2016.
How-To Guides

7 Tips on How to Choose a Place Brand Consultant

Editorial Team -
7 tips for place marketers and brand managers on how to choose a branding consultant for your city, region, country or destination.
Insights & Perspectives

Country Brands: Nation Branding En Vogue (Again)

Florian Kaefer -
The Place Brand Observer editor Florian Kaefer reflects on the growing popularity of country brands and nation branding as a means to attract investment, visitors and talent.
Insights & Perspectives

How to Navigate the Place Branding Jungle – Advice for Place Leaders

Editorial Team -
In this guest post by Marc Puig, former head of marketing and communication of the city of Barcelona, learn about common place branding pitfalls and how to navigate the place branding jungle.
Insights & Perspectives

Four Suggestions for the Future of Place Branding Research

Editorial Team -
Place branding scholar Efe Sevin discusses the future of place branding research and offers four suggestions for the discipline.
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