Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

On the Branding and Reputation of Islands

Editorial Team -
Guest author Godfrey Baldacchino offers an appeal to consider adding islands to a privileged focus of place branding. After all, cities, regions, destinations and nations...
Insights & Perspectives

9 Key Differences Between Advertising Agencies and Brand Consultancies

Editorial Team -
Marcus Osborne presents nine key differences between advertising agencies and brand consultancies. Highly recommended reading for those in charge of the brand development and management of cities, regions or destinations.
Insights & Perspectives

How Much Does the Branding and Marketing of Places Cost?

Editorial Team -
How much does place branding cost? Renaud Vuignier gives examples of budgets spent for the marketing and branding of cities, regions, destinations or countries.
Insights & Perspectives

The Changing Face of Post-Coup Turkey

Editorial Team -
Samantha North reflects on the changing face of post-coup Turkey, and how recent developments in the country have impacted its image abroad.
Insights & Perspectives

Three Steps for Turkey to Reposition its Brand Image in Time of Coup

Editorial Team -
Efe Sevin suggests three steps for Turkey to proactively manage its deteriorating country brand image in time of coup.
Insights & Perspectives

Not Just About Money: How Cities Become Leaders in Talent Attraction

Editorial Team -
Svetlana Masjutina shares her thoughts and provides examples of how cities can become leaders in talent attraction and retention, especially catering to the needs of the millennial workforce. Case studies include Houston, Nashville, Montreal.
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