Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.
Brand Peru, the country’s economic development and its new found sense of belonging and identity are the main topics which Dr Rolando Arellano addresses in this interview.
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Ernesto Melgar in this interview shares his thoughts on Peru’s history, challenges and ambitions and how smart country branding has helped it regain and strengthen its self-esteem and sense of national identity.
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How Peru has changed and evolved over the last twenty years, its challenges and potential – the topics discussed by Xabier Díaz de Cerio of Fábrica de Ideas in Lima.
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José Koechlin von Stein in this interview introdudes us to the philosophy behind his multi-award winning, Inkaterra hotels in Peru and explains how they support local communities, the conservation of the country’s spectacular biodiversity, and its economic development as destination.
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Luis Chavarría, Director of the Astronomy Program at the National Commission for Scientific and Technological Research CONICYT, in this interview shares his thoughts on how growing interest in astronomy can contribute to the economic development of Chile.
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