Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.
Todd Babiak on How Brand Tasmania Took Off: Its Development and Storytelling
David Downs on the Next Chapter of the New Zealand Story
Sayaka Toyokawa on Place Branding in Japan and Taking the IPBA Course
Stuart Speirs on the Power of Events and Place Branding in Australia
Martin Vincenz on Tourism Sustainability and Marketing Destination Graubuenden, Switzerland