Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.
Mikael Andéhn of Royal Holloway University of London in the UK in this interview elaborates on the meaning of places, capitalism and how it affects place branding and place marketing.
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Xavier Theret in this interview discusses territorial marketing strategies and current challenges, and illustrates how the French city of Nantes has managed to position itself as a hub for creativity and culture.
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Begüm Tatari in this interview shares her experience of helping the Turkish city of Izmir with its city branding strategy and implementing its city marketing, especially the bid to be host city of the EXPO 2020.
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Sean Randolph in this interview highlights the economic development history, challenges and successes of the Silicon Valley Greater Bay Area in California, United States.
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Andrea Lucarelli of Lund University in Sweden, in this interview discusses his research into the political dimension of place branding, latest research trends and the role of social media.
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