Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Brewing at the Edge: How Sailors Grave Tells the Story of East Gippsland, Australia

Editorial Team -
The story of Sailors Grave Brewing in Marlo, East Gippsland - where craft beer, local ingredients, and coastal storytelling come together for a strong sense of place.
Interviews

Ioana Stoica on Co-Creation, Digital Platforms and the Governance of Place Branding

Editorial Team -
Ioana Stoica discusses how co-creation, digital platforms and AI shape place branding, storytelling and resident engagement.
Interviews

Adriana Acosta on Costa Rica’s Strategy to Attract Sustainable, High-Value Investment

Editorial Team -
Interview with Adriana Acosta of PROCOMER, on Costa Rica’s strategy to attract sustainable, high-value investment.
Interviews

Claude Wagner on the Fragility and Future of Place Branding in Switzerland

Editorial Team -
An interview with Professor Claude Wagner on the fragility and future of place branding in Switzerland — and the cities and regions setting noteworthy examples.
Interviews

Maria Hardenberger Sverka on Branding Greater Copenhagen Region

Editorial Team -
Maria Hardenberger Sverka of Copenhagen Capacity on branding the Greater Copenhagen Region through governance, credibility, and everyday quality of life.
Interviews

Viriya Taecharungroj on Innovation, Technology and Place Branding

Editorial Team -
An interview with Viriya Taecharungroj on innovation, technology and place branding, and how universities, talent and innovation systems shape the competitiveness of cities and region
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