Place brand insights, strategies, stories and examples
Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.
Serial entrepreneur Martín Larre in this interview tells us why he moved to Montevideo, Uruguay, and how his experience has been so far in the country. He also shares his view on what makes Uruguay a good place for investors and tech start-ups.
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Pablo Brenner in this interview discusses the benefits of choosing Uruguay as place for IT start-ups and tells us how the annual networking event PuntaTech Meetup in Punta del Este has grown from a small gathering of friends to a flagship event attended by more than 1000 professionals across the region.
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Jorge Silveira Noble, CEO of the Technological Laboratory of Uruguay (LATU), in this interview tells us how the institution attracts and supports entrepreneurs and tech start-ups.
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Martín Papich of the Uruguayan Film and Audiovisual Institute (ICAU) in this interview illustrates the many support mechanisms and funding available to national and international film productions considering Uruguay as filming destination.
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Pepi Gonçalvez in this interview shares her thoughts on Uruguay as place to work and invest for international producers and creative talent. She also gives useful tips on how to get started and whom to contact for assistance.
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