Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Sara Seif Ibrahim on Cultural Place Branding and Storytelling in the Arab World

Editorial Team -
Sara Seif Ibrahim on how storytelling and co-creation shape destination brands in the Arab world, with examples from Egypt and Saudi Arabia.
Interviews

Abdulrhman Alsayel on the City of Riyadh in Saudi Arabia – Between Spectacle and Soul

Editorial Team -
Urban strategist Abdulrhman Alsayel explores how Riyadh is shaping its identity—balancing bold development with everyday urban experience.
Interviews

Hicham Echattabi on the Politics and Practice of Territorial Marketing in North Africa

Editorial Team -
Hicham Echattabi reflects on the challenges and opportunities of territorial marketing and place branding in Morocco and Northern Africa.
Interviews

Yasmine Alaoui on Casablanca and Rethinking Territorial Marketing in Africa

Editorial Team -
Yasmine Alaoui on how identity, citizen ownership and everyday life are reshaping territorial marketing in Morocco—and across Africa.
Interviews

Elisenda Aguilera Cora on the Sustainable Development Goals in Place Branding Research

Editorial Team -
UPF doctoral candidate, Elisenda Aguilera Cora, shares insights into the Sustainable Development Goals in Place Branding Research.
Interviews

Michaëlla Rugwizangoga on Rwanda’s Rise and the State of Place Branding in Africa

Editorial Team -
Interview with Michaëlla Rugwizangoga on how African nations like Rwanda are redefining themselves and shaping the future of place branding.
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