Place brand insights, strategies, stories and examples
Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.
Adam Mikolajcyk of the Best Place Institute in Poland shares his thoughts on the country’s nation brand and the current state of city branding practices in Central and Eastern Europe.
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Brian Richards of Richards Partners in this interview reflects on what place branding strategies need to be successful, how New Zealand performs as country brand, as well as the trends and challenges influencing place branders around the world.
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Myriam Gómez in this interview discusses Chile’s approach to country branding and illustrates how Marca Chile collaborates with the nation’s economic development agency and its diplomatic missions.
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Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.
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Interview with Larissa Perdomo, Director of Country Brand Uruguay XXI, on Brand Uruguay and how the South American nation approaches country branding.
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