Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.
Cecilia Cassinger of Lund University in Sweden in this interview discusses place branding as a strategic communication practice, its social implications and potential to support urban sustainability.
Read more
Guðrið Højgaard in this interview illustrates how the Faroe Islands are using innovative destination marketing and place branding to promote responsible tourism and the sustainable development of the North Atlantic archipelago.
Read more
How to brand a hotel? How to use smart design and create unique experiences for that special identity and brand which conscious guests can identify with? Bruno Marti tells us how 25hours Hotels do it.
Read more
Piotr Lutek of Synergia in Lublin in this interview discusses the current state of place marketing and branding in Poland and Eastern Europe, and shares his thoughts on city branding trends, challenges and success strategies.
Read more
Morten King-Grubert in this interview discusses talent attraction, how Copenhagen in Denmark does it, and the broader trends and issues involved with attracting and retaining talent to cities and regions.
Read more