CATEGORY

Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Ryan Short on Placemaking and City Branding Practice in the US

TPBO -
Ryan Short, CEO of CivicBrand, shares his thoughts on Placemaking and City Branding Practice in the US. With insights into community-led place branding.
Interviews

Olga Rauhut Kompaniets on Place Branding and Sustainability in the Nordics

TPBO -
Olga Rauhut Kompaniets shares how place branding is practiced in the Nordics, with a focus on community involvement and sustainable development.
Interviews

Rod Crider on Economic Development in the USA: Then and Now

TPBO -
Rod Crider of Rowan County EDC on economic development practice in the USA: how it has changed over time, keys to success and how it differs across regions.
Interviews

Todd Babiak on How Brand Tasmania Took Off: Its Development and Storytelling

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Todd Babiak explains how Brand Tasmania took off by actively listening to the region's residents and businesses - leading to a strong place brand.
Interviews

David Downs on the Next Chapter of the New Zealand Story

TPBO -
David Downs of New Zealand Story about the country's future plans, and how they aim to be at the forefront of sustainability, innovation and tourism.
Interviews

Sayaka Toyokawa on Place Branding in Japan and Taking the IPBA Course

TPBO -
Sayaka Toyokawa took home the award for best assignment submitted at the recently completed course by the International Place Branding Organization. We caught up with her to learn about place branding in Japan.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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