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Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Ryan Short on Placemaking and City Branding Practice in the US

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Ryan Short, CEO of CivicBrand, shares his thoughts on Placemaking and City Branding Practice in the US. With insights into community-led place branding.
Interviews

Olga Rauhut Kompaniets on Place Branding and Sustainability in the Nordics

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Olga Rauhut Kompaniets shares how place branding is practiced in the Nordics, with a focus on community involvement and sustainable development.
Interviews

Rod Crider on Economic Development in the USA: Then and Now

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Rod Crider of Rowan County EDC on economic development practice in the USA: how it has changed over time, keys to success and how it differs across regions.
Interviews

Todd Babiak on How Brand Tasmania Took Off: Its Development and Storytelling

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Todd Babiak explains how Brand Tasmania took off by actively listening to the region's residents and businesses - leading to a strong place brand.
Interviews

David Downs on the Next Chapter of the New Zealand Story

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David Downs of New Zealand Story about the country's future plans, and how they aim to be at the forefront of sustainability, innovation and tourism.
Interviews

Sayaka Toyokawa on Place Branding in Japan and Taking the IPBA Course

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Sayaka Toyokawa took home the award for best assignment submitted at the recently completed course by the International Place Branding Organization. We caught up with her to learn about place branding in Japan.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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