Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Hicham Echattabi on the Politics and Practice of Territorial Marketing in North Africa

Editorial Team -
Hicham Echattabi reflects on the challenges and opportunities of territorial marketing and place branding in Morocco and Northern Africa.
Interviews

Yasmine Alaoui on Casablanca and Rethinking Territorial Marketing in Africa

Editorial Team -
Yasmine Alaoui on how identity, citizen ownership and everyday life are reshaping territorial marketing in Morocco—and across Africa.
Interviews

Elisenda Aguilera Cora on the Sustainable Development Goals in Place Branding Research

Editorial Team -
UPF doctoral candidate, Elisenda Aguilera Cora, shares insights into the Sustainable Development Goals in Place Branding Research.
Interviews

Michaëlla Rugwizangoga on Rwanda’s Rise and the State of Place Branding in Africa

Editorial Team -
Interview with Michaëlla Rugwizangoga on how African nations like Rwanda are redefining themselves and shaping the future of place branding.
Interviews

Mark de Greeff on City Marketing and the Art of Living Together in Den Bosch, Netherlands

Editorial Team -
Interview with Mark de Greeff on City Marketing, strong Place Brands and the Art of Living in Den Bosch, Netherlands.
Interviews

Kata Varblane on Leading Estonia’s Evolving Nation Brand Strategy

Editorial Team -
Estonia’s Director of Country Promotion, Kata Varblane, shares insights on the country’s brand refresh, digital strengths, and what makes Estonia globally unique.
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