Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Liisa Kokkarinen on How Finland Built a National Standard for Sustainable Tourism

Editorial Team -
Liisa Kokkarinen shares how the Sustainable Travel Finland program is shaping Finland’s reputation as a global leader in sustainable tourism.
Interviews

Rossana Dresdner on the Global Shift Toward Values-Based Nation Branding

Editorial Team -
Rossana Dresdner shares how countries like Chile and Sweden are redefining nation branding through values, trust, and collaboration.
Interviews

Shyam Vasudevan on Branding, Psychology, and Lessons from India

Editorial Team -
Shyam Vasudevan on what makes place brands work, the role of psychology, and lessons from shaping campaigns like Incredible India.
Interviews

Hele Lõhmus on Tallinn’s Path to Smarter, More Sustainable Tourism

Editorial Team -
Discover how Tallinn is leading the way in sustainable urban tourism. Hele Lõhmus shares insights on innovation, green travel, and long-term destination branding.
Interviews

Jibril Salifu on Digital Storytelling, Citizen Engagement and Sport in Place Branding

Editorial Team -
Interview with Jibril Salifu on how media, digital communications and sport can shape place identity - with insights from Ghana and the UK.
Interviews

Lisa Barrett on Rethinking Tourism at Destination Canada

Editorial Team -
Destination Canada's Lisa Barrett shares how tourism can drive wellbeing, sustainability, and long-term value for communities across Canada.
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