Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Building Brand Namibia: Emma Theofelus on Evidence, Inclusion, and National Ownership

Editorial Team -
Emma Theofelus explains how Namibia is building a nationally owned, evidence-based nation brand grounded in sustainability, inclusion, and delivery.
Interviews

Branding South Africa: Behind the Scenes with Sithembile Ntombela

Editorial Team -
Sithembile Ntombela on how Brand South Africa strengthens the nation’s reputation through data, strategy, and shared ownership.
Interviews

Inge van Roij & Marcel Tabbers on Defining a New City Brand of Venlo in the Netherlands

Editorial Team -
Inge van Roij & Marcel Tabbers introduce Venlo’s new city brand — built on community, entrepreneurship, and celebrating life.
Interviews

Thamer Alshaikh on Khobar’s Vision for a Livable and Authentic Coastal City

Editorial Team -
Thamer Alshaikh shares his thoughts on the development and rebranding of Khobar city in Saudi Arabia, Middle East.
Interviews

His Excellency Eng. Fahad Albuliheshi on Al Madinah’s Vision for the Future

Editorial Team -
His Excellency Eng. Fahad Albuliheshi on Al Madinah’s vision of the future: a sacred city redefining livability, innovation and human-centered co-existence.
Interviews

Margareth Gustavo on Branding Namibia with Purpose and Authenticity

Editorial Team -
Margareth Gustavo of NIPDB shares how Namibia is shaping its national brand through identity, conservation, and community-driven storytelling.
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