Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Todd Babiak on the Gold Coast’s Place Brand, Resident Listening and Stewardship Over Promotion

Editorial Team -
How Brand Gold Coast built its place brand from the inside out — Todd Babiak on resident listening, city identity, and the long game of stewardship.
Interviews

Montserrat Puig on Barcelona, Talent, and the Real Work Behind Innovation Ecosystems

Editorial Team -
Interview with Montserrat Puig on Barcelona, talent attraction, and the real work behind innovation ecosystems.
Interviews

Brewing at the Edge: How Sailors Grave Tells the Story of East Gippsland, Australia

Editorial Team -
The story of Sailors Grave Brewing in Marlo, East Gippsland - where craft beer, local ingredients, and coastal storytelling come together for a strong sense of place.
Interviews

Ioana Stoica on Co-Creation, Digital Platforms and the Governance of Place Branding

Editorial Team -
Ioana Stoica discusses how co-creation, digital platforms and AI shape place branding, storytelling and resident engagement.
Interviews

Adriana Acosta on Costa Rica’s Strategy to Attract Sustainable, High-Value Investment

Editorial Team -
Interview with Adriana Acosta of PROCOMER, on Costa Rica’s strategy to attract sustainable, high-value investment.
Interviews

Claude Wagner on the Fragility and Future of Place Branding in Switzerland

Editorial Team -
An interview with Professor Claude Wagner on the fragility and future of place branding in Switzerland — and the cities and regions setting noteworthy examples.
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