Uncategorized

Simon Anholt Explains Good Country Index

Editorial Team -
Interview with Simon Anholt on the Good Country Index - measuring responsibility and sustainability of nations and countries on the global stage.
Uncategorized

8 Things You Should Know About Nation Branding

Editorial Team -
Nation branding has become a popular concept. Jay Wang, Director of the USC Center for Public Diplomacy in the USA points out 8 things you need to know.
Uncategorized

Thoughts on Nation Branding as Concept and Theory

Editorial Team -
Jay Wang, Director of the USC Center of Public Diplomacy, shares his views on nation branding - definitions, concepts, theory.
Uncategorized

Ethics And Why We Need To Rebrand Branding

Editorial Team -
Josh Jost ethics and identity consultant in London, reflects on ethics and why we need to rebrand branding, or at least think twice about how we approach brands and branding.
Uncategorized

South Africa: Storytelling for Responsible Tourism

Editorial Team -
South Africa uses storytelling in its destination marketing to support inclusive tourism - great video and example for sustainability in place branding.
Uncategorized

Cities of Opportunity – Where Sustainability Thrives

Editorial Team -
PwC Cities of Opportunity report shows Sydney, Stockholm, Paris, Berlin, San Francisco, Toronto lead in liveability, according to expats.
1...678Page 7 of 8

Latest Insights:

© 2026 The Place Brand Observer, Switzerland. Making sense of how places build reputation, relevance and trust.