Quick Guide: Five Steps Approach to Place Branding

Ever wondered which are the steps to follow for successful place branding? Answers to this question depend on whom you ask – place marketers, developers or managers. Leading place brand consultant Robert Govers, together with Erik van ‘t Klooster and Gerard van Keken some years ago developed a useful 5-Steps approach to place branding. Learn more about it in this Quick Guide.

Inside this Quick Guide:

  • The five steps of place branding
  • The elements of each step

tpbo-quick-guide-place-branding-process

Click here for a list of all Quick Guides published so far.


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