Ever wondered which are the steps to follow for successful place branding? Answers to this question depend on whom you ask – place marketers, developers or managers. Leading place brand consultant Robert Govers, together with Erik van ‘t Klooster and Gerard van Keken some years ago developed a useful 5-Steps approach to place branding. Learn more about it in this Quick Guide.
Inside this Quick Guide:
- The five steps of place branding
- The elements of each step
Click here for a list of all Quick Guides published so far.
Enjoyed this quick guide on the five steps to place branding success? Spread the word!
Latest posts by The Editorial Team (see all)
- Per Ekman on the Future of Place Brand and Identity Management - 22 September 2021
- Constanza Cea on How Chile is Creating Future - 8 September 2021
- Portugal Country Performance, Brand Strength and Reputation - 25 August 2021