City marketing can be a tough job in a globalized world where major cities compete with each other for visitors, investment, MICE. The purpose of this collection of research insights, best practice examples and expert advice is to help city marketers stay up to date on latest developments.
You might also be interested in city branding. Not sure about the difference? Read our free Quick Guide on the difference between place branding and place marketing!
Xavier Theret in this interview discusses territorial marketing strategies and current challenges, and illustrates how the French city of Nantes has managed to position itself as a hub for creativity and culture.
Begüm Tatari in this interview shares her experience of helping the Turkish city of Izmir with its city branding strategy and implementing its city marketing, especially the bid to be host city of the EXPO 2020.
Peter Kentie on how the Dutch city of Eindhoven is using city branding strategies for its economic development as hotspot for high tech and design, and how it is contributing to stronger community self-esteem.
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