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city marketing

City marketing can be a tough job in a globalized world where major cities compete with each other for visitors, investment, MICE. The purpose of this collection of research insights, best practice examples and expert advice is to help city marketers stay up to date on latest developments. You might also be interested in city branding. Not sure about the difference? Read our free Quick Guide on the difference between place branding and place marketing!

Interviews

Xavier Theret on Territorial Marketing and How Nantes Has Become Known as Creative and Innovative City

TPBO -
Xavier Theret in this interview discusses territorial marketing strategies and current challenges, and illustrates how the French city of Nantes has managed to position itself as a hub for creativity and culture.
Case Studies

Begüm Tatari on the Brand Positioning and Marketing Strategy of the City of Izmir in Turkey

TPBO -
Begüm Tatari in this interview shares her experience of helping the Turkish city of Izmir with its city branding strategy and implementing its city marketing, especially the bid to be host city of the EXPO 2020.

City Marketing Explained: Insights, Strategies, Examples

TPBO -
City marketing - why it matters and how to do it is the focus of this special page for city marketers, economic developers and city brand managers.
Interviews

Adam Mikolajczyk of Best Place Institute on Meaningful City Branding

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Adam Mikolajcyk of the Best Place Institute in Poland shares his thoughts on the country's nation brand and the current state of city branding practices in Central and Eastern Europe.
Case Studies

How Eindhoven Uses City Branding Strategies for Economic Development and Community Self-Esteem

TPBO -
Peter Kentie on how the Dutch city of Eindhoven is using city branding strategies for its economic development as hotspot for high tech and design, and how it is contributing to stronger community self-esteem.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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