- Introducing: World's Best in Place Branding -
city marketing
City marketing can be a tough job in a globalized world where major cities compete with each other for visitors, investment, MICE. The purpose of this collection of research insights, best practice examples and expert advice is to help city marketers stay up to date on latest developments.
You might also be interested in city branding. Not sure about the difference? Read our free Quick Guide on the difference between place branding and place marketing!
Thorsten Kausch on Hamburg, MICE and the Future of City Marketing
TPBO -
Thorsten Kausch, Hamburg, discusses the changing role of city marketing, how urban sustainability imapcts the attractiveness of cities as MICE destinations.
Chunying Wen on Place Branding Research and City Branding in China
TPBO -
Chunying Wen, place branding scholar and Professor at the Communication University of China in Beijing, in this interview discusses place branding research and city branding in China. Learn about the growing interest in a less marketing-focused and more resident-centered, inclusive approach to city branding.
Why One Size Fits All City Brands Are Doomed to Fail: And How to Do It Better
TPBO -
One-size-fits all city brands are common, but not always useful, argue Sebastian Zenker and Erik Braun in a recent research article. Here's how to do it better.
Marc Thébault on Place Marketing in France: City Branding Practices, Challenges and Trends
TPBO -
Marc Thébault of the Caen city region in this interview discusses the current state of place marketing and branding in France. Read about success strategies, good practice examples and pitfalls to avoid.
Chris Brown on the Branding and Marketing of Liverpool City Region
TPBO -
Chris Brown in this interview shares his experience of branding and marketing Liverpool City Region - the day-to-day challenges of city branding, pitfalls to avoid and destination marketing trends to watch out for.
Olle Zetterberg on Stockholm Business Region Marketing and Branding
TPBO -
Olle Zetterberg in this interview discusses the challenges and sucesses of branding the Stockholm Business Region, talent attraction and city marketing trends - and pitfalls to avoid.
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