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city marketing

Peter Kjeldbjerg on How Struer Became The City of Sound

Peter Kjeldbjerg shares how Struer became the City of Sound: a talent attraction and city branding example from Denmark.

Hong Fan on City Branding in China, Image Research and Public Diplomacy

Hong Fan, professor at Tsinghua University in Beijing and Director of the National Image Research Center, in this interviews shares her research insights into city branding in China and her observations on what works and what doesn’t in place branding, in the Chinese context.

Piotr Lutek on Place Branding in Poland: Challenges, Success Strategies and Trends

Piotr Lutek of Synergia in Lublin in this interview discusses the current state of place marketing and branding in Poland and Eastern Europe, and shares his thoughts on city branding trends, challenges and success strategies.

Stella Kladou on How Culture Impacts City Branding

Stella Kladou in this interview discusses among other topics the role of culture in city branding, destination marketing trends and the current practice of place branding in Turkey.

David Ferreira on How Mississauga in Canada Approaches City Branding

Mississauga's city branding strategy is the focus of our interview with David Ferreira, the Brand Manager of Canada's sixth largest city. Learn about how they do it, and which challenges and trends city marketers face.

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