Country Brands
Learn about latest country brand insights, country image and reputation rankings – trends and analysis for country brand managers. You might also be interested in our articles on country branding and our overview of place brand rankings and indices.
Country Brands: Nation Branding En Vogue (Again)
The Place Brand Observer editor Florian Kaefer reflects on the growing popularity of country brands and nation branding as a means to attract investment, visitors and talent.
Event Highlights: London Nation Brands Forum 2016 by Brand Finance
Samantha North shares key insights from Nation Brands Forum 2016 in London, hosted by Brand Finance.
Conrad Bird on the GREAT Britain Country Branding Campaign
Conrad Bird, the Director of the GREAT Britain country branding campaign, discusses the initiative's ambitions to generate jobs, growth in tourism, trade, and education, and how the Brexit vote has impacted the campaign.
Annika Rembe on Sweden, Country Reputation and Public Diplomacy
Annika Rembe of the Swedish Institute explains how Sweden promotes itself abroad, its country branding challenges and public diplomacy strategies.
Media Coverage of Clean, Green and 100% Pure New Zealand
Summary of research conducted for assessing place brand credibility in the case of 'clean, green' and '100% Pure' New Zealand destination brand positioning.
Andrea Insch on Brand New Zealand and Nation Branding Strategies in Asia
Andrea Insch of Otago University in Dunedin, New Zealand, shares her thoughts on "green" destination branding and analyzes New Zealand's "100% Pure" destination brand.