Country Brands
Learn about latest country brand insights, country image and reputation rankings – trends and analysis for country brand managers. You might also be interested in our articles on country branding and our overview of place brand rankings and indices.
Costa Rica
Costa Rica excels in place branding with a strong reputation for sustainability and innovation. Learn about its global brand strategy.
Fabiana Mariutti on Brazil’s Place Brand Identity and Country Image
Fabiana Mariutti in this interview explores the multifaceted aspects of Brazil's complex place brand identity, image and country reputation.
Country Observatory: Performance, Brand Strength, Reputation Insights
Country Observatory: what leading rankings reveal about the economic competitiveness, brand strength, soft power and reputation of countries.
Adriana Acosta on 10 Years of the Essential Costa Rica Country Brand
Country Brand Director of PROCOMER, Adriana Acosta on the Essential Costa Rica country brand evolution over the past 10 years, and its future priorities.
David Downs on the Next Chapter of the New Zealand Story
David Downs of New Zealand Story about the country's future plans, and how they aim to be at the forefront of sustainability, innovation and tourism.
How Sustainability Impacts Country Brands and Soft Power – Podcast Ep. 13
Podcast episode on how sustainability impacts country brands and soft power - based on an expert panel discussion, featuring New Zealand.