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country brands

Adriana Acosta on 10 Years of the Essential Costa Rica Country Brand

Country Brand Director of PROCOMER, Adriana Acosta on the Essential Costa Rica country brand evolution over the past 10 years, and its future priorities.

David Downs on the Next Chapter of the New Zealand Story

David Downs of New Zealand Story about the country's future plans, and how they aim to be at the forefront of sustainability, innovation and tourism.

How Sustainability Impacts Country Brands and Soft Power – Podcast Ep. 13

Podcast episode on how sustainability impacts country brands and soft power - based on an expert panel discussion, featuring New Zealand.

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