- Introducing: World's Best in Place Branding -

country brands

Learn about latest country brand insights, country image and reputation rankings – trends and analysis for country brand managers. You might also be interested in our articles on country branding and our overview of place brand rankings and indices.

Country Showcases

Costa Rica: Leading with Sustainability and Innovation

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Costa Rica excels in place branding with a strong reputation for sustainability and innovation. Learn about its global brand strategy.

Interviews

Fabiana Mariutti on Brazil’s Place Brand Identity and Country Image

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Fabiana Mariutti in this interview explores the multifaceted aspects of Brazil's complex place brand identity, image and country reputation.

Country Observatory

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Explore our Country Observatory: Benchmarking country performance, brand strength, and reputation with summaries of rankings, studies, and indices. Gain insights on economic competitiveness, soft power, and international image.

Interviews

Adriana Acosta on 10 Years of the Essential Costa Rica Country Brand

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Country Brand Director of PROCOMER, Adriana Acosta on the Essential Costa Rica country brand evolution over the past 10 years, and its future priorities.

Interviews

David Downs on the Next Chapter of the New Zealand Story

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David Downs of New Zealand Story about the country's future plans, and how they aim to be at the forefront of sustainability, innovation and tourism.

Observations

How Sustainability Impacts Country Brands and Soft Power – Podcast Ep. 13

Florian Kaefer -

Podcast episode on how sustainability impacts country brands and soft power - based on an expert panel discussion, featuring New Zealand.

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country brands

Latest:

How to Create Effective Content Strategies for Place Branding in the Digital Age

Philippines – Country Performance, Brand Strength and Reputation

How to Use Social Media for Effective Place Branding

Romania – Country Performance, Brand Strength and Reputation

Belgium – Economic Performance, Sustainability, Country Brand Strength, and Reputation

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