Brand New Zealand: Reputation Strengths and Positioning Opportunities

What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand’s country brand positioning – and if you were in charge of Brand(ing) NZ, what would you do differently (if at all)? Experts answer.

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Daniel Valverde on Costa Rica’s Country Branding Strategy During COVID and the Power of Sustainability as Place Brand Narrative

Daniel Valverde Bagnarello on Costa Rica’s country branding strategy and how the nation is successfully linking its brand proposition with values of sustainability and climate emergency mitigation.

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