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country brands
Learn about latest country brand insights, country image and reputation rankings – trends and analysis for country brand managers. You might also be interested in our articles on country branding and our overview of place brand rankings and indices.
Adriana Acosta on 10 Years of the Essential Costa Rica Country Brand
TPBO -
Country Brand Director of PROCOMER, Adriana Acosta on the Essential Costa Rica country brand evolution over the past 10 years, and its future priorities.
David Downs on the Next Chapter of the New Zealand Story
TPBO -
David Downs of New Zealand Story about the country's future plans, and how they aim to be at the forefront of sustainability, innovation and tourism.
How Sustainability Impacts Country Brands and Soft Power – Podcast Ep. 13
Florian -
Podcast episode on how sustainability impacts country brands and soft power - based on an expert panel discussion, featuring New Zealand.
How Sustainability Impacts Soft Power and Nation Brands – Presentation
TPBO -
Panel presentation on how sustainability impacts soft power and nation brands - Brand Finance GLobal Soft Power Summit 2022, London, UK.
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