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Europe

Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.

Expert Advice

Three Steps for Turkey to Reposition its Brand Image in Time of Coup

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Efe Sevin suggests three steps for Turkey to proactively manage its deteriorating country brand image in time of coup.
Case Studies

How Stockholm Positioned Itself as The Capital of Scandinavia: City Branding Example

TPBO -
Julian Stubbs of Up There, Everywhere reflects on the city branding successes and challenges of Stockholm as "The Capital of Scandinavia."
Interviews

Nigel Morgan on Destination Brands, Brexit, and Sporting Events

TPBO -
Nigel Morgan in this interview shares his thoughts on destination brands, the United Kingdom, Wales and the importance of sporting events for places and their brands.
Uncategorized

BREXIT: Consequences for UK Country Image, Nation Brand and Europe

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Brexit and its consequences: World's leading experts in country image and nation brands on what Brexit means for the United Kingdom and Europe.
Interviews

Inga Hlín Pálsdóttir on Destination Branding and Iceland

TPBO -
Inga Hlin Palsdottir, Director at Promote Iceland, about her experiences of promoting Iceland as destination and developing the country's nation brand positioning.
Interviews

Chris Fair of Resonance Consultancy on the Branding and Marketing of Cities and Destinations

TPBO -
Interview with Chris Fair, President of Resonance Consultancy in New York, on destination branding and city marketing trends and challenges.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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