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Leading place brand professionals answer questions linked to the branding and reputation of cities, regions, destinations and countries.

Expert Advice

Place Branding in Flux: Insights and Questions from Leading Experts

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Discover the latest insights on the future of place branding by leading experts, including measuring success beyond dollars and reimagining downtowns.
Expert Advice

Hot Destinations in 2023 for Talent, Investors, Tourism

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Top locations 2023: Expert views on cities and regions which are right now the most sought after by investors, skilled workers and visitors.
Expert Advice

Place Branding 2023: Key Priorities and Trends to Watch

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What are the place branding trends and priorities in 2023? We asked our panel of place brand experts. Here's what they said.
Expert Advice

Innovative Place Branding for Sustainability: Obstacles & Challenges

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Expert views on challenges reducing our ability to use place branding innovatively as a tool for sustainable community and location development.
Expert Advice

Innovative Place Branding for Sustainability: Opportunities & Priorities

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Expert views on innovative place branding for sustainability of destinations, communities and business locations: opportunities and priorities.
Expert Advice

Eight Examples of Inspiring Community-Centric Place Brand Development

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Which place brand deserves to be celebrated for going the extra mile, e.g. by involving the community in its brand development? Expert panel shares eight examples.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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