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Leading place brand professionals answer questions linked to the branding and reputation of cities, regions, destinations and countries.

Insights & Advice

The Winning Formula: How Government and Property Developers Collaborate for Successful Place Branding

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Collaboration between government and property developers in place branding: Discover the benefits to shape vibrant, successful places.
Insights & Advice

Private Property Developers vs. Government Entities: Who Is Better at Place Branding?

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Discover the strengths of private property developers vs government entities in creating strong place brands, according to industry experts.
Insights & Advice

Design Thinking and Place Branding: Transforming Environments through Empathy, Collaboration, and Innovation

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Discover the transformative potential of design thinking in place branding. With insights from industry experts.
Insights & Advice

Place Branding in Flux: Insights and Questions from Leading Experts

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Discover the latest insights on the future of place branding by leading experts, including measuring success beyond dollars and reimagining downtowns.
Insights & Advice

Hot Destinations in 2023 for Talent, Investors, Tourism

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Top locations 2023: Expert views on cities and regions which are right now the most sought after by investors, skilled workers and visitors.
Insights & Advice

Place Branding 2023: Key Priorities and Trends to Watch

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What are the place branding trends and priorities in 2023? We asked our panel of place brand experts. Here's what they said.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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