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What Inspires Place Branding Professionals? Stories of Persons, Locations and Conversations

Which persons, locations or conversations have inspired leading place branding professionals over the years? TPBO panel shares unique moments and encounters.

What Is the Biggest Place Branding Mistake You Have Ever Made?

Leading place branding specialists share what mistakes they committed when developing or implementing place brand strategies. Pitfalls to avoid.

How Covid-19 Will Change Place Branding Priorities for Cities and Countries

How the branding of cities and countries after Covid-19 will differ from before the pandemic: expert panel outlines new place branding priorities and strategies.

Destination Sustainability: How to Make Your Host Community Tourism-Friendly

How destination marketers and tourism managers can persuade their communities to welcome tourists again, after the coronavirus pandemic.

Destination Marketing: Which Pitfalls to Avoid When Promoting Tourism During the Pandemic

Which pitfalls destination marketers and managers should avoid when promoting tourism during the coronavirus pandemic.

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