Talent Attraction
Talent attraction is one of the main motivations behind many city branding or place marketing initiatives. Despite a growing world population, the skills shortage currently experienced by many cities, regions and countries is predicted to get worse in the next years. Learn about best practice examples of Talent attraction and -retention, and the strategies used by cities and regions around the world to be attractive to digital nomads and specialists.
How a Place Brand Balance Sheet Can Help to Measure City Branding Impact: Example Horsens, Denmark
How to measure city branding success? Ole Have Jørgensen shares his experience of working with the city of Horsens in Denmark, especially how a place brand balance sheet can help determine return on investment of place branding initiatives.
Tessa Jacques Antoine on Investment Opportunities, Talent Attraction and Brand Haïti
Tessa Jacques Antoine in this interview shares the story of Haïti, its country branding and how the small island state is working towards attracting investors and talent.
What’s It Like Being a Digital Nomad in Stockholm, Sweden?
How good is Stockholm for digital nomads and e-ployees? Stockholm resident and globetrotter Julian Stubbs looks at the pros and cons of living in Sweden's capital.
Morten King-Grubert on How Cities Like Copenhagen Succeed with Talent Attraction
Morten King-Grubert in this interview discusses talent attraction, how Copenhagen in Denmark does it, and the broader trends and issues involved with attracting and retaining talent to cities and regions.
How Can Places Attract and Retain Talent? Introduction to Talent Attraction Management
How can places - cities, regions and countries - attract and retain talent? Morten King-Grubert of the Nordic place management consultancy Future Place Leadership illustrates keys to talent attraction success.
Talent Attraction: How the International Citizen Hub Lund Helps to Attract Talent to Southern Sweden
Lisa Andersson in this interview introduces us to the work of the International Citizen Hub Lund, a leading talent attraction and retention initiative in southern Sweden. Learn how they do it, which challenges they face, and how they overcome those.