Talent Attraction
Talent attraction is one of the main motivations behind many city branding or place marketing initiatives. Despite a growing world population, the skills shortage currently experienced by many cities, regions and countries is predicted to get worse in the next years. Learn about best practice examples of Talent attraction and -retention, and the strategies used by cities and regions around the world to be attractive to digital nomads and specialists.
What Five Global Rankings Tell Us About Talent Attraction in 2026
Talent attraction rankings 2026: cities build the appeal, national governments set the limits, and the cost of living decides who stays.
Ottawa: When Talent Attraction Becomes Hiring Infrastructure
Kim van der Horst on how Ottawa is connecting talent attraction with employer needs, labour-market intelligence and international recruitment.
How AI Is Reinforcing Singapore’s Global Competitiveness
How is artificial intelligence shaping Singapore's international competitiveness? Laurence Liew of AI Singapore discusses trust, governance, talent, innovation and the country's long-term AI strategy.
PlaceXNordic 2026: Six Reflections on Talent Attraction, Resilience and Place Branding
Michael Persson Gripkow shares six reflections from PlaceXNordic 2026 in Skellefteå, exploring talent attraction, resilience, and the future of place branding.
When Places Stop Talking About Themselves – Editor’s Note
TPBO publisher Florian Kaefer reflects on CNP Americas and what the most credible talent attraction work looks like right now.
One Place, Four Audiences: The Case for a Single Place Narrative
Steve Duncan of C Studios argues that as AI reshapes how places are found, narrative alignment is no longer optional.