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USA

USA: Most of our readers are based in the United States of America (USA). Learn about the image, reputation and branding of the USA, the management and positioning of Brand USA, and the United States as country-of-origin.

Interviews

Ron Kitchens of Southwest Michigan First on Economic Development and Place Branding

TPBO -
Interview with Ron Kitchens of SouthWest Michigan First, on economic development, the future of U.S. cities, and his passion for people and leadership.
Interviews

David Gertner, Pace University, on Strategic Place Marketing

TPBO -
Pace University Associate Professor David Gertner in this interview discusses strategic place marketing, place branding research and its challenges and opportunities.
Interviews

Nadia Kaneva on Nation Branding Research and Approaches

TPBO -
Nadia Kaneva of University of Denver shares her thoughts on nation branding research and practice and has tips for graduates in strategic communication and international relations.
Interviews

John Cooper of Yakima Valley Tourism on Destination Marketing Strategies

TPBO -
Yakima Valley Tourism CEO John Cooper reflects on the future of destination marketing organizations, destination branding and his professional journey.
Case Studies

How to Brand a New Housing Development: Case Study Hudson Woods, New York

TPBO -
Case study by NYC-based Studio Sanderson on how to brand a housing development and create a sense of place, example Hudson Woods, New York.
Case Studies

How to Change a Destination Name: Case Study Lane County, Oregon (USA)

TPBO -
Case study on how to change a destination name: from Lane County to Eugene, Cascades & Coast - by city branding expert Bill Baker, Oregon (USA).
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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