Interview with Nicolas Papadopoulos, Chancellor Professor at Carleton University

For today’s place branding expert interview we take you to the Canadian capital, Ottawa: Meet Nicolas Papadopoulos – Chancellor’s Professor of Marketing and International Business at the Sprott School of Business of Carlton University – among the first to conduct research on country image and country-of-origin effects.

Learn about:

  • How “Country image” and country branding are two sides of the same coin;
  • How terminology such as “place” can sometimes be confusing and divisive;
  • How his view on the practice of country branding has changed over the years;
  • Why country image matters enormously regarding buyer behavior;
  • Which country brand rankings he finds the most useful and trustworthy;
  • The main challenges and opportunities for country branding research right now;
  • Four books every place branding professional should read.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!