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marketing
Marketing places such as cities, regions, destinations or countries is a common practice, although increasingly difficult due to our global connectedness and the influence of social media. Read below articles for insights, thoughts and examples linked to place marketing. Essential information for city marketers and those working with destination marketing organizations.
What’s the Difference Between Branding, Image, Marketing, and Promotion?
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What's the difference between the terms branding, image, promotion, and marketing? Our expert panel shares answers. Timely advice for place brand professionals.
Evviva Brands
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Evviva Brands is a full-service brand marketing agency. Services include brand research, strategy, positioning and expression. Find out more in this company profile.
dn&co Company Profile
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dn&co: London-based brand and design consultancy inspired by culture and place. What began as a design agency working exclusively with the architecture industry, has over the past ten years developed into a brand consultancy that helps create meaningful places of all kinds.
UP THERE, EVERYWHERE International
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UP THERE, EVERYWHERE is the world’s first global cloud based agency: a brand and digital marketing consultancy. More about its services and leadership here.
Don Dioko on Macau, Tourism Marketing and Destination Branding in China
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Don Dioko, Professor and Director of the International Tourism Research Centre in Macau, China, reflects on tourism marketing and destination branding research. He also addresses the pitfalls of region branding, refering to China’s Greater Bay Area development.
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