Place Branding Examples

Explore our case studies and examples of place branding – placemaking and place marketing – for insights and examples of best practices. Discover expert advice on overcoming common challenges and what it takes to succeed.

Place Branding Examples

How Israel Used Micro-Marketing to Improve Country Brand Perceptions

Editorial Team -
Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.
Place Branding Examples

4 Place Branding Examples to Inspire Economic Development Professionals

Editorial Team -
Economic development is the objective of many place branding initiatives. Here four examples of city branding strategies to inspire economic developers.
Place Branding Examples

Why Successful Placemaking Needs A Meaningful Brand, Not A Mere Logo

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Placemaking specialist Andrew Hoyne on why successful place development needs a meaningful brand and not a mere logo, with case studies from Australia.
Insights & Perspectives

Place Branding Examples – How to Do It

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Explore global place branding examples and discover strategies for brand development, management, monitoring, and stakeholder engagement.
Place Branding Examples

City Branding Case Study: The Story of Edmonton, Canada

Editorial Team -
In this case study on city branding, learn about the award-winning storytelling and city brand development approach of the city of Edmonton in Canada.
Place Branding Examples

Reflections on the International Branding Strategy of the Nordic Region

Editorial Team -
Research summary and region branding case study by Johannes Magnus on the international brand positioning strategy of the Nordic region in Europe.
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