Place Branding Examples

Explore our case studies and examples of place branding – placemaking and place marketing – for insights and examples of best practices. Discover expert advice on overcoming common challenges and what it takes to succeed.

Place Branding Examples

How to Brand a City Destination: Case Study Vienna, Austria

Editorial Team -
Bernhard Klein reflects on the destination branding of Vienna, Austria, and how existing brand image and preconceptions influenced Vienna's brand strategy.
Place Branding Examples

Rebranding Barcelona as City for Business, Talent and Innovation: City Branding Case Study

Editorial Team -
City branding expert Juan Carlos Belloso in this case study reflects on Brand Barcelona and its rebranding as city of talent, entrepreneurship and innovation.
Place Branding Examples

Destination Branding Case Study: Rebranding Tillamook County, Oregon

Editorial Team -
Destination branding case study by Bill Baker with details on place branding strategy and approach used for Tillamook County in Oregon, USA.
Place Branding Examples

City Branding Case Study: How Branding Strategy Helped Improve Downtown Dublin

Editorial Team -
Case study by Niall Corcoran of Creative Inc on the city branding of Dublin, Ireland. Good example for branding as strategy for inner city development.
Place Branding Examples

How to Develop a City Branding Strategy: Example Cork, Ireland

Editorial Team -
City branding case study on Cork in Ireland - a step by step example of creating and executing a city brand strategy by the branding expert, Malcolm Allan.
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