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Case Studies

Read the following case studies on place branding and marketing for insights and examples of best practice: expert advice on how to overcome frequent challenges and what it takes for successful city branding, destination branding or the branding of countries and regions.

Case Studies

Place Branding Case Study: Developing a Brand Strategy for London Bridge, UK

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Case study on the brand development for the London Bridge neighborhood, by place branding strategy consultant Malcolm Allan and Place Marketing Manager Donald Campbell.
Case Studies

Christopher Luxon on Destination Branding Success And the Role of National Carriers Like Air New Zealand

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Air New Zealand CEO Christopher Luxon discusses the national carrier's role in communicating New Zealand's destination branding, and the country-of-origin benefits.
Case Studies

Branding a Stateless Nation: Public Diplomacy Strategy of Catalonia

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How to represent and promote a stateless nation internationally? Case study on nation branding, cultural and public diplomacy strategy of Catalonia (Spain).
Case Studies

How to Brand a City Destination: Case Study Vienna, Austria

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Bernhard Klein reflects on the destination branding of Vienna, Austria, and how existing brand image and preconceptions influenced Vienna's brand strategy.
Case Studies

Rebranding Barcelona as City for Business, Talent and Innovation: City Branding Case Study

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City branding expert Juan Carlos Belloso in this case study reflects on Brand Barcelona and its rebranding as city of talent, entrepreneurship and innovation.
Case Studies

Destination Branding Case Study: Rebranding Tillamook County, Oregon

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Destination branding case study by Bill Baker with details on place branding strategy and approach used for Tillamook County in Oregon, USA.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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