Place Branding Examples

Explore our case studies and examples of place branding – placemaking and place marketing – for insights and examples of best practices. Discover expert advice on overcoming common challenges and what it takes to succeed.

Interviews

Christopher Luxon on Destination Branding Success And the Role of National Carriers Like Air New Zealand

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Air New Zealand CEO Christopher Luxon discusses the national carrier's role in communicating New Zealand's destination branding, and the country-of-origin benefits.
Place Branding Examples

Branding a Stateless Nation: Public Diplomacy Strategy of Catalonia

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How to represent and promote a stateless nation internationally? Case study on nation branding, cultural and public diplomacy strategy of Catalonia (Spain).
Place Branding Examples

How to Brand a City Destination: Case Study Vienna, Austria

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Bernhard Klein reflects on the destination branding of Vienna, Austria, and how existing brand image and preconceptions influenced Vienna's brand strategy.
Place Branding Examples

Rebranding Barcelona as City for Business, Talent and Innovation: City Branding Case Study

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City branding expert Juan Carlos Belloso in this case study reflects on Brand Barcelona and its rebranding as city of talent, entrepreneurship and innovation.
Place Branding Examples

Destination Branding Case Study: Rebranding Tillamook County, Oregon

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Destination branding case study by Bill Baker with details on place branding strategy and approach used for Tillamook County in Oregon, USA.
Place Branding Examples

City Branding Case Study: How Branding Strategy Helped Improve Downtown Dublin

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Case study by Niall Corcoran of Creative Inc on the city branding of Dublin, Ireland. Good example for branding as strategy for inner city development.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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