Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Todd Babiak on Meaningful Place Branding Through Storytelling

Editorial Team -
Todd Babiak of the Story Engine in this interview illustrates how storytelling can lead to meaningful and successful place branding, and how local communities can benefit from it by feeling more connected and empowered.
Interviews

Marta Hereźniak on Place Brand Effectiveness Measurement and How to Involve Stakeholders

Editorial Team -
Marta Hereźniak in this interview discusses place brand effectiveness measurement, stakeholder engagement, place brand identity and city branding in Central and Eastern Europe.
Interviews

Adam Mikolajczyk of Best Place Institute on Meaningful City Branding

Editorial Team -
Adam Mikolajcyk of the Best Place Institute in Poland shares his thoughts on the country's nation brand and the current state of city branding practices in Central and Eastern Europe.
Interviews

Brian Richards on Place Branding Success Strategies and New Zealand

Editorial Team -
Brian Richards of Richards Partners in this interview reflects on what place branding strategies need to be successful, how New Zealand performs as country brand, as well as the trends and challenges influencing place branders around the world.
Interviews

Myriam Gómez of Marca Chile on Country Branding Strategies

Editorial Team -
Myriam Gómez in this interview discusses Chile's approach to country branding and illustrates how Marca Chile collaborates with the nation's economic development agency and its diplomatic missions.
Interviews

Eytan Schwartz on Tel Aviv, City Branding and Talent Attraction

Editorial Team -
Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.
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