Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Larissa Perdomo on Brand Uruguay and Country Branding

Editorial Team -
Interview with Larissa Perdomo, Director of Country Brand Uruguay XXI, on Brand Uruguay and how the South American nation approaches country branding.
Interviews

Gonzalo Vilar on Country Brands, Place Branding and Digital Demand

Editorial Team -
Gonzalo Vilar of Bloom Consulting in Madrid shares his experience of helping countries develop and manage their branding, and discusses the role of digital demand.
Interviews

Edith Wong of Invest Hong Kong on FDI and Talent Attraction Strategies

Editorial Team -
Edith Wong, Chief Marketing Officer at Invest Hong Kong, illustrates how "Asia's World City" positions itself as attractive place for foreign direct investment and businesses.
Interviews

Steven Pedigo on City Branding, Economic Development and Urban Sustainability

Editorial Team -
Steven Pedigo of the NYU Schack Institute of Real Estate discusses city branding, economic development, talent attraction and urban sustainability.
Interviews

Stefan Roesch on Films, Destination Marketing and Tourism Opportunities

Editorial Team -
Stefan Roesch of New Zealand in this interview highlights the connections between films (feature films and TV productions), destination marketing and tourism.
Interviews

Thorsten Kausch on Hamburg, MICE and the Future of City Marketing

Editorial Team -
Thorsten Kausch, Hamburg, discusses the changing role of city marketing, how urban sustainability imapcts the attractiveness of cities as MICE destinations.
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