When Public Diplomacy Meets City Branding: The Case of The Hague, Netherlands

Editorial Team -
What happens when public diplomacy meets city branding? Ingrid de Beer and Arthur van Buitenen reflect on the success of The Hague in the Netherlands and its Peace and Justice Project.

5 Place Branding Topics for Researchers to Explore in 2017

Florian Kaefer -
You are a researcher interested in place branding? Here are five ideas for research topics linked to place brand development and management to explore in 2017.

How Israel Used Micro-Marketing to Improve Country Brand Perceptions

Editorial Team -
Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.

Reflections on the International Branding Strategy of the Nordic Region

Editorial Team -
Research summary and region branding case study by Johannes Magnus on the international brand positioning strategy of the Nordic region in Europe.

How City Branding Can Support Sustainable Urban Development – Research Findings

Editorial Team -
How city branding can support sustainable urban development - research insights by Columbia University graduate and political consultant Dalila Brosto.

Sustainability Justifications in Nation Branding Communications – Research Findings

Editorial Team -
Meri Frig, Doctoral candidate at Hanken School of Economics in Helsinki (Finland), shares her research findings on sustainability justifications in nation branding communications.

We Asked, You Answered: Practitioner View on Place Branding Research

Editorial Team -
Results from our 2016 Place Brand Practitioner survey on the current state of place branding research are in. Here's what practitioners had to say.

The Value of Fluid and Dense Place Brandscapes

Editorial Team -
How fluid and dense place brandscapes can support city brand co-creation - Amelia Green of Griffith University (Australia) investigates.

Four Suggestions for the Future of Place Branding Research

Editorial Team -
Place branding scholar Efe Sevin discusses the future of place branding research and offers four suggestions for the discipline.

Media Coverage of Clean, Green and 100% Pure New Zealand

Florian Kaefer -
Summary of research conducted for assessing place brand credibility in the case of 'clean, green' and '100% Pure' New Zealand destination brand positioning.

Place Brand Credibility: Example New Zealand

Florian Kaefer -
When place brand credibility and legitimacy are challenged: learn about the case of 'clean, green' and '100% Pure' New Zealand.

Place Brand Equity: Economic Value of ‘Clean, Green’ New Zealand

Editorial Team -
Short review of literature on the economic value of New Zealand's 'clean, green' national image and its '100% Pure' destination brand.

Origins and Success of 100% Pure New Zealand Destination Brand

Florian Kaefer -
'100% Pure New Zealand' is widely regarded one of the most successful destination branding campaigns. But how did it all start? Find out in this summary of literature on the origins and success of the 100% Pure New Zealand campaign.

Origins and Meaning of ‘Clean, Green’ New Zealand

Florian Kaefer -
In this example of country reputation, learn about the origins and meaning of 'clean, green' New Zealand, and how this place myth has shaped the country's brand positioning, its image and national identity.

How Much Does the Branding and Marketing of Places Cost?

Editorial Team -
How much does place branding cost? Renaud Vuignier gives examples of budgets spent for the marketing and branding of cities, regions, destinations or countries.

How Stockholm Positioned Itself as The Capital of Scandinavia: City Branding Example

Editorial Team -
Julian Stubbs of Up There, Everywhere reflects on the city branding successes and challenges of Stockholm as "The Capital of Scandinavia."
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