- Introducing: World's Best in Place Branding -spot_img

city marketing

City marketing can be a tough job in a globalized world where major cities compete with each other for visitors, investment, MICE. The purpose of this collection of research insights, best practice examples and expert advice is to help city marketers stay up to date on latest developments.

You might also be interested in city branding. Not sure about the difference? Read our free Quick Guide on the difference between place branding and place marketing!

Interviews

Teemu Moilanen on Finland, Nation Brands and City Branding

TPBO -
Teemu Moilanen shares his experience as place branding advisor in Finland and discusses recent research on the main city branding challenges.
Research Insights

Research Insight: Key City Branding Challenges in Europe

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Summary of research by Teemu Moilanen on key city branding challenges in Europe, a paper published in the Place Branding and Public Diplomacy Journal.
Interviews

Christophe Alaux on Place Marketing in France

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Christophe Alaux, Director of the Chaire Attractivité et Nouveau Marketing Territorial (place marketing), University Aix-Marseille, France.
Interviews

Philip Kotler on Place Marketing, Branding and Why We Need to Rethink Capitalism

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Professor Philip Kotler in this interview discusses place marketing, his latest book on how to fix capitalism and why he likes Simon Anholt's Good Country Index.
Interviews

Mihalis Kavaratzis on How to Succeed in Place Marketing

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Professor Mihalis Kavaratzis discusses the future of place marketing and why we need to rethink place branding.
Interviews

Magdalena Florek on City Branding and Destination Marketing

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Magdalena Florek, co-founder of the European Best Place Marketing Institute in Poland, discusses city branding, destination brands and country reputation.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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