- Introducing: World's Best in Place Branding -
city marketing
City marketing can be a tough job in a globalized world where major cities compete with each other for visitors, investment, MICE. The purpose of this collection of research insights, best practice examples and expert advice is to help city marketers stay up to date on latest developments.
You might also be interested in city branding. Not sure about the difference? Read our free Quick Guide on the difference between place branding and place marketing!
Guy Bigwood on MICE, Place Marketing and Sustainability
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Sustainability expert Guy Bigwood (MCI) discusses the role of sustainability as competitiveness factor for MICE destinations, and introduces the Global Destination Sustainability Index.
City Branding: To Flag or Not to Flag?
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To flag or not to flag? Amelia Green investigates how city flags are used for place branding in cities such as Chicago (USA) and Gold Coast, Australia.
Research Insight: A Short History of City Branding Research and Practice
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In this short history of city branding research and practice, Amelia Green reflects on research findings linked to the historic development of city branding: a concept that might not have been called as such, but which has been around for centuries.
Research Insight: Branding Cities in the Age of Social Media
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City branding scholar Efe Sevin discusses his research on social media use for city branding, reminding city marketers that branding is a long-term process.
David Adam on City Branding, Urban Management and Better Cities
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David Adam, city development and branding consultant, discusses the future of cities and strategies for investment attraction and place brand positioning.
Virtual Real Estate – Geographic Domain Extensions for Place Marketing
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Guest post by Dirk Krischenowski on geographic domain extension and their use for place branding and marketing, especially cities and destinations.
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