Learn about latest country brand insights, country image and reputation rankings – trends and analysis for country brand managers. You might also be interested in our articles on country branding and our overview of place brand rankings and indices.
Constanza Cea on How Chile is Creating Future
Constanza Cea shares how Chile is positioning its country brand(ing) towards clean energy and other aspects of sustainability, attracting new investment and global attention.
Portugal Country Performance, Brand Strength and Reputation
Portugal - its appeal for talent and investors, economic and sustainability performance, country brand strength and reputation, according to international rankings and indices.
Around the World in 68 Days: Place Brands Through a Traveller’s Eyes
Buck Song Koh's latest book, Around the World in 68 Days - Place Brands Through a Traveller's Eyes: recommended reading by The Place Brand Observer.
Ireland Country Performance, Brand Strength and Reputation
Ireland’s economic performance, sustainability, attractiveness for skilled immigrants, brand strength and reputation, according to global rankings & indices.
Brand New Zealand: Reputation Strengths and Positioning Opportunities
What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand's country brand positioning - and if you were in charge of Brand(ing) NZ, what would you do differently (if at all)? Experts answer.