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country brands

Learn about latest country brand insights, country image and reputation rankings – trends and analysis for country brand managers. You might also be interested in our articles on country branding and our overview of place brand rankings and indices.

Conferences

How Sustainability Impacts Soft Power and Nation Brands – Presentation

TPBO -
Panel presentation on how sustainability impacts soft power and nation brands - Brand Finance GLobal Soft Power Summit 2022, London, UK.
Interviews

Constanza Cea on How Chile is Creating Future

TPBO -
Constanza Cea shares how Chile is positioning its country brand(ing) towards clean energy and other aspects of sustainability, attracting new investment and global attention.
Country Showcases

Uruguay: A Premier Hub for Film and Tech

TPBO -
What's it like to live, work and invest in Uruguay? How the small South American country managed to become a hub for film production and IT.
Book Reviews

Around the World in 68 Days: Place Brands Through a Traveller’s Eyes

Florian Kaefer -
Buck Song Koh's latest book, Around the World in 68 Days - Place Brands Through a Traveller's Eyes: recommended reading by The Place Brand Observer.
Observations

Brand New Zealand: Reputation Strengths and Positioning Opportunities

TPBO -
What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand's country brand positioning - and if you were in charge of Brand(ing) NZ, what would you do differently (if at all)? Experts answer.
Observations

Is America Back Again? Rebuilding Brand America

TPBO -
Is America back again and how have recent political changes impacted Brand America? A guest commentary by Hjörtur Smárason.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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