- Introducing: World's Best in Place Branding -spot_img

Country Branding

Examples of successful country branding are hard to come by. The following articles offer expert insights, case studies and essential information for country branding professionals and researchers, including thoughts on country reputation and nation brand rankings.

Case Studies

Place Brand Credibility: Example New Zealand

Florian Kaefer -
When place brand credibility and legitimacy are challenged: learn about the case of 'clean, green' and '100% Pure' New Zealand.
Research Insights

Origins and Meaning of ‘Clean, Green’ New Zealand

Florian Kaefer -
In this example of country reputation, learn about the origins and meaning of 'clean, green' New Zealand, and how this place myth has shaped the country's brand positioning, its image and national identity.
Uncategorized

Country Brands Asia: Bhutan – A Demure Brand

TPBO -
Nation brand expert Aparna Sharma visits the country of Bhutan to explore "Brand Bhutan" and its guiding principle, Gross National Happiness (GNH).
Expert Advice

Three Steps for Turkey to Reposition its Brand Image in Time of Coup

TPBO -
Efe Sevin suggests three steps for Turkey to proactively manage its deteriorating country brand image in time of coup.
Uncategorized

Brazil, Olympics, Media Representation: Wild Like the Jungle?

TPBO -
Brazil place brand expert Caio Esteves reflects on stereotypical media representations, the country image of Brazil and the country's unconsolidated national identity.
Case Studies

India: From Nation Branding to State Branding and Competitive Federalism

TPBO -
India nation brand expert Aparna Sharma discusses how Indian states have begun to develop their own brands and to position themselves internationally as business hubs, leading to representations of state and nation next to each other at important events, such as Davos.
1...10111213Page 11 of 13
NEW: Story Competition!spot_img

Latest:

  • NEWSLETTER SIGN UP

ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

Quick Links

Copyright © 2024 TPBO. All rights reserved. Designed and developed by Aatoon