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Country Branding

Examples of successful country branding are hard to come by. The following articles offer expert insights, case studies and essential information for country branding professionals and researchers, including thoughts on country reputation and nation brand rankings.

Interviews

Marcus Osborne on Country Brands and Nation Branding in Asia

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Marcus Osborne, brand consultant based in Kuala Lumpur, Malaysia, in this interview discusses nation branding challenges in Asia, Brand Malaysia and the power of the country-of-origin effect.
Interviews

Nicolas Papadopoulos on Country Image Research and Nation Branding Trends

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Nicolas Papadopoulos, Chancellor's Professor at Carleton University in Ottawa, Canada, in this interview discusses country image research in America and nation branding challenges and trends.
Expert Advice

Country Brands in Latin America – Trends, Challenges, Opportunities

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Country branding expert Gustavo Koniszczer of FutureBrand consultancy reflects on country brands in Latin America - trends, changes, challenges.
Interviews

Gustavo Koniszczer on Country Branding in Latin America

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Country branding expert Gustavo Koniszczer of FutureBrand reflects on country brands in Latin America: place brand development, trends and challenges.
Expert Advice

Commonalities in the Management of Country Brands in Latin America

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Lina Maria Echeverri, Director Observatory for Country Image (Observatorio de Marca e Imagen País) in Bogotá, Colombia, on country brands in Latin America.
Expert Advice

Place Branding Country Profile Switzerland – Renaud Vuignier

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Overview of country branding and reputation of Switzerland by Renaud Vuignier: Swiss place branding strenghts, weaknesses and recent political developments.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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