- Introducing: World's Best in Place Branding -
Destination Brand Professionals
Explore our interviews with destination brand professionals, offering insights from leading experts in city branding and destination marketing. Each interview is conducted by invitation only and is based on peer nominations, ensuring the highest quality and relevance. These conversations provide global perspectives and the latest trends in the field, reflecting a careful selection of thought leaders and practitioners who are shaping the future of destination branding and marketing.
Kevin Bowler on New Zealand Destination Marketing Strategies and Challenges
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Tourism New Zealand CEO Kevin Bowler discusses the "100% Pure New Zealand" destination marketing campaign - its challenges and successes.
Tom Buncle on How to Succeed in Destination Branding
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Destination brand adviser Tom Buncle of Yellow Railroad consulting shares insights from his successful marketing work for Scotland, Namibia, Africa.
Bernhard Klein, City and Destination Branding Consultant
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Branding consultant Bernhard Klein on his work for Vienna city and its destination brand. Read about his thoughts on place branding and benefit from his expert advice.
Bill Baker on Destination Branding for Small Cities
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Place branding expert Bill Baker on his bestselling book, Destination Branding for Small Cities, plus exclusive insights into his work.
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