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Destination Brand Professionals
Explore our interviews with destination brand professionals, offering insights from leading experts in city branding and destination marketing. Each interview is conducted by invitation only and is based on peer nominations, ensuring the highest quality and relevance. These conversations provide global perspectives and the latest trends in the field, reflecting a careful selection of thought leaders and practitioners who are shaping the future of destination branding and marketing.
Todd Mayfield on Branded Wayfinding for Destinations
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Todd Mayfield, Principal and Group Creative Director of Axia Creative, talks about the key attributes, the challenges and trends in destination and city branding.
Inga Hlín Pálsdóttir on Destination Branding and Iceland
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Inga Hlin Palsdottir, Director at Promote Iceland, about her experiences of promoting Iceland as destination and developing the country's nation brand positioning.
John Cooper of Yakima Valley Tourism on Destination Marketing Strategies
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Yakima Valley Tourism CEO John Cooper reflects on the future of destination marketing organizations, destination branding and his professional journey.
Jaume Marín on the Destination Branding of Costa Brava and Pyrenees, Catalonia
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Destination Costa Brava Marketing Director Jaume Marín tells us about the growing importance of digital influencers and bloggers in destination branding.
Manolis Psarros of Toposophy on Destination Marketing Trends and Opportunities
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Manolis Psarros, Managing Director of destination marketing agency Toposophy in Greece, on destination branding trends, challenges and opportunities.
Michael Gehrisch on Destination Marketing Trends, Strategies and Challenges
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Michael Gehrisch reflects on his work as President of Destination Marketing Association International (DMAI), destination branding in the USA and destination marketing trends.
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