- Introducing: World's Best in Place Branding -
Place Brand Consultants
Explore our interviews with place brand consultants, featuring experienced professionals with extensive expertise in the field. These consultants provide diverse perspectives and insights into the challenges and opportunities in place branding. Additionally, some of these experts are our impact collaborators and are featured in our Agency Showcase. Interviewees are selected via peer nomination, ensuring expertise and relevance in the field.
Edwin Schmidheiny on International Branding
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Edwin Schmidheiny of Accent Brand Consultants in Switzerland, on the meaning and purpose of brands and the differences and similarities between place branding and commercial branding.
David Haigh on the Meaning and Valuation of Nation Brands and Soft Power
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David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.
Jason McGrath on Measuring the Perceptions and Brands of Cities and Countries
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Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.
Calin Hertioga on Brands and How to Build a Future-Oriented Branding Strategy
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Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.
Hong Fan on City Branding in China, Image Research and Public Diplomacy
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Hong Fan, professor at Tsinghua University in Beijing and Director of the National Image Research Center, in this interviews shares her research insights into city branding in China and her observations on what works and what doesn’t in place branding, in the Chinese context.
Piotr Lutek on Place Branding in Poland: Challenges, Success Strategies and Trends
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Piotr Lutek of Synergia in Lublin in this interview discusses the current state of place marketing and branding in Poland and Eastern Europe, and shares his thoughts on city branding trends, challenges and success strategies.
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