- Introducing: World's Best in Place Branding -
Place Brand Consultants
Explore our interviews with place brand consultants, featuring experienced professionals with extensive expertise in the field. These consultants provide diverse perspectives and insights into the challenges and opportunities in place branding. Additionally, some of these experts are our impact collaborators and are featured in our Agency Showcase. Interviewees are selected via peer nomination, ensuring expertise and relevance in the field.
Piotr Lutek on Place Branding in Poland: Challenges, Success Strategies and Trends
TPBO -
Piotr Lutek of Synergia in Lublin in this interview discusses the current state of place marketing and branding in Poland and Eastern Europe, and shares his thoughts on city branding trends, challenges and success strategies.
Morten King-Grubert on How Cities Like Copenhagen Succeed with Talent Attraction
TPBO -
Morten King-Grubert in this interview discusses talent attraction, how Copenhagen in Denmark does it, and the broader trends and issues involved with attracting and retaining talent to cities and regions.
Guido van Garderen on the Grand Challenges of Branding and the Ultimate Course on Brand Strategy
TPBO -
Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.
Bill Geist on the Future of Destination Marketing and the Next Generation of DMOs
TPBO -
Bill Geist of DMOproz in this interview looks at the future of destination marketing and shares his thoughts on what the next generation of DMOs will (have to) look like, to succeed.
Marta Hereźniak on Place Brand Effectiveness Measurement and How to Involve Stakeholders
TPBO -
Marta Hereźniak in this interview discusses place brand effectiveness measurement, stakeholder engagement, place brand identity and city branding in Central and Eastern Europe.
Adam Mikolajczyk of Best Place Institute on Meaningful City Branding
TPBO -
Adam Mikolajcyk of the Best Place Institute in Poland shares his thoughts on the country's nation brand and the current state of city branding practices in Central and Eastern Europe.
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