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strategy

Strategy, together with vision, is surely the most important ingredient for successful place branding and the creation of strong reputation and brands for cities, regions, destinations. Learn more about strategy in this collection of tips, insights and expert advice for place brand professionals.

Interviews

David Gertner, Pace University, on Strategic Place Marketing

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Pace University Associate Professor David Gertner in this interview discusses strategic place marketing, place branding research and its challenges and opportunities.
Conferences

Leaders in Place Brand Strategy – CityNationPlace Awards 2015

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Learn about award-winning place brand strategy of Oslo Region, London, the Croatian Tourist Board and Ireland - winners of the 2015 CityNationPlace awards.
Case Studies

How to Develop a City Brand Strategy – Example Mississauga in Canada

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Get behind-the-scenes information and useful insights into how to develop a city brand strategy in this case study on the city branding of Mississauga in Ontario, Canada.
Interviews

Jeremy Hildreth, the Indiana Jones of Branding

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Jeremy Hildreth, "the Indiana Jones of Branding" in this interview discusses his work as place brand consultant and shares his thoughts on Simon Anholt and Wally Olins.
Case Studies

Place Branding Case Study: Developing a Brand Strategy for London Bridge, UK

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Case study on the brand development for the London Bridge neighborhood, by place branding strategy consultant Malcolm Allan and Place Marketing Manager Donald Campbell.
Insights & Advice

7 Success Factors for Effective Place Brand Partnerships

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Guest post by Barcelona branding expert Juan Carlos Belloso on how to create + maintain effective place brand partnerships - success factors and principles.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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