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strategy

Strategy, together with vision, is surely the most important ingredient for successful place branding and the creation of strong reputation and brands for cities, regions, destinations. Learn more about strategy in this collection of tips, insights and expert advice for place brand professionals.

Interviews

Maria Cristina Paganoni on City Branding and New Media

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Researcher and academic Maria Cristina Paganoni on how new media is used in city branding, with examples from the UK and Italy.
Expert Advice

Why Not to Confuse Place Branding and Place Marketing

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Place branding and place marketing: where's the difference? Place reputation expert Robert Govers has answers - and illustrates how both can benefit cities, regions, countries.
Interviews

Robert Govers on Place Branding Theory and Practice

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Learn about the past and future of place branding theory and practice in this interview with city, country reputation scholar and advisor Robert Govers.
Uncategorized

Guest Post: Place Branding Strategies for Rural Development

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Regional branding: Place brand expert Gerard van Keken looks at the importance and potential of place branding to support development of rural areas.
Expert Advice

Why Place Branding Is (Still) Not About Logos and Slogans

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Robert Govers on why place branding is not just about creating catchy slogans and logos, which are only one part of city or destination branding strategy.
How-To Guides

5-Step Approach to Place Branding: Guide for Place Developers and Brand Managers

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Learn which five steps constitute the place branding process. A How-To Guide for place brand developers in cities, regions, countries, destinations.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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